A Pall Mall Barbers barber combs a customer's hair into shape.

BarberOne Content

Your shop looks how it cuts.

A shoot every month. Posts every week. Done by BarberOne.

Book the first shoot Read on

Shot for Pall Mall Barbers Hidalgo Brothers The Axe Club AB Barbers Groom Antonio's Another Level

The four seconds

When did you last look at your own shop on Google Maps?

He picks a shop in four seconds.

He's outside the station on a Thursday with his thumb on the screen. Three barbers within a short walk. He wants a fresh cut before Saturday night.

The first shop has one photo of an empty chair, taken on a phone with the big light off.

The second has a flash selfie in the mirror from three summers ago.

The third looks like somewhere he'd be happy to be seen walking out of.

He doesn't read a single review. He looks at the pictures.. and he walks to the third shop.

Three shops on one street, the way he sees them. Illustration. The third shop is Groom Barbers in Lingfield, shot by BarberOne.

But your fades are sharper than anything on that street. On his screen, nobody can tell.

And it's fine.. we get it.. you're behind the chair ten hours a day. You're not stood on a stool at closing time trying to light the room for Instagram.

What you get every month

A photographer who turns up every month. A poster who never misses a Tuesday.

BarberOne Content works for your shop like a good member of staff. It turns up on the day, does the job properly, and comes back next month to do it again.

2 hours
in your shop on shoot day
40+
edited frames a month
8
posts written and scheduled
4
reels cut from the shoot
  1. 01

    The shoot day

    Two hours in the shop on a morning that suits the diary. Your barbers, your chairs, your regulars. Nothing from a stock library.

  2. 02

    8 posts a month

    Two a week, captioned in the shop's own voice and scheduled on time. The grid never goes quiet because Saturday got busy.

  3. 03

    Reels cut from the shoot

    Four short vertical films a month. The fade, the finish, the look in the mirror. Made for Instagram and TikTok.

  4. 04

    Google Maps photos, refreshed

    New frames on your Business Profile every month, so the lad on his phone sees this month's shop. Not the one from three summers ago.

  5. 05

    The same frames, everywhere

    Your website, your Booksy or Fresha page, a print for the window. One shoot day, every place he looks before he walks in.

No stool at closing time. No phone in a barber's hand between cuts. No blank grid for three weeks.

The work

Every frame here came from a shoot day.

No stock photos. No app filters. Seven shops across London and Surrey, shot by Andrew Recchia, who runs BarberOne.

01

Pall Mall Barbers

LondonFilm + photography · 21 frames · 2 films

  • Pall Mall Barbers, London. A Pall Mall barber leans in close, eyes on the line.
  • Pall Mall Barbers, London. Scissors and a comb take length off the back.
  • Pall Mall Barbers, London. A customer laughs over a magazine while he waits.
  • Pall Mall Barbers, London. The Pall Mall Barbers shopfront with a customer outside.
  • Pall Mall Barbers, London. A comb lifts the hair at the nape before the scissors go in.
  • Pall Mall Barbers, London. Hair sectioned and clipped, combed through mid-cut.
  • Pall Mall Barbers, London. Pall Mall Barbers own-brand products on the counter.
  • Pall Mall Barbers, London. The barber checks his work between passes.

02

Hidalgo Brothers

Savile Row, LondonPhotography · 16 frames

  • Hidalgo Brothers, Savile Row, London. A folded orange shirt on a wooden table, tape measure beside it.
  • Hidalgo Brothers, Savile Row, London. A velvet dinner jacket on a stand in front of the shirt wall.
  • Hidalgo Brothers, Savile Row, London. A dinner jacket in front of a gilt mirror.
  • Hidalgo Brothers, Savile Row, London. Folded shirts laid out on a Chesterfield by the window.
  • Hidalgo Brothers, Savile Row, London. A patent leather shoe lit on a display arm.
  • Hidalgo Brothers, Savile Row, London. Orange and navy shirts folded, close up.

03

The Axe Club

LondonPhotography · 24 frames

  • The Axe Club, London. A customer grins as the barber finishes the top.
  • The Axe Club, London. An Axe Club barber combs through a taper in the bright shop.
  • The Axe Club, London. Clippers tidy the fade at the back of the neck.
  • The Axe Club, London. A finished skin fade in side profile.
  • The Axe Club, London. The barber combs through a fringe, gloves on.
  • The Axe Club, London. The chair, the barber and the shop floor from across the room.
  • The Axe Club, London. A hot towel pressed over a customer's face.
  • The Axe Club, London. A customer smiles with clips still in his hair.

04

AB Barbers

PutneyPhotography · 20 frames

  • AB Barbers, Putney. The AB Barbers team under the shop's logo.
  • AB Barbers, Putney. A barber runs a red comb through a customer's hair.
  • AB Barbers, Putney. An AB barber smiling by the slatted wood wall.
  • AB Barbers, Putney. Clippers on a fade, close up.
  • AB Barbers, Putney. A beard trim with the customer leaning back in the chair.
  • AB Barbers, Putney. The round mirror catches barber and customer.
  • AB Barbers, Putney. A regular reads the paper on the bench.

05

Groom Barbers

Lingfield, SurreyPhotography · 30 frames

  • Groom Barbers, Lingfield, Surrey. The Groom Barbers shopfront on the high street in Lingfield.
  • Groom Barbers, Lingfield, Surrey. A barber chair in front of green tiles and a gilt mirror.
  • Groom Barbers, Lingfield, Surrey. A cut in progress under a Union Jack cape.
  • Groom Barbers, Lingfield, Surrey. The owner laughs as he sets his hair.
  • Groom Barbers, Lingfield, Surrey. Shaving mugs on a glass shelf against brick.
  • Groom Barbers, Lingfield, Surrey. A run of gold mirrors down the length of the shop.
  • Groom Barbers, Lingfield, Surrey. Groom argan oil shampoo in front of a gold frame.
  • Groom Barbers, Lingfield, Surrey. Yellow clippers lined up at the station.

06

Antonio's Male Grooming

BromleyPhotography · 26 frames

  • Antonio's Male Grooming, Bromley. A finished blonde cut with a sharp beard line.
  • Antonio's Male Grooming, Bromley. A beard trim with clippers, close up.
  • Antonio's Male Grooming, Bromley. The barber finishes a textured crop.
  • Antonio's Male Grooming, Bromley. Scissors over a swept-back top.
  • Antonio's Male Grooming, Bromley. Clippers cleaning up the neckline.
  • Antonio's Male Grooming, Bromley. A curly fringe, freshly cut.
  • Antonio's Male Grooming, Bromley. A handshake at the door on the way out.

07

Another Level Barbers

AnerleyPhotography · 15 frames

  • Another Level Barbers, Anerley. An Another Level barber laughing between cuts.
  • Another Level Barbers, Anerley. Barber and customer share a joke at the chair.
  • Another Level Barbers, Anerley. Clippers shaping the back of an afro.
  • Another Level Barbers, Anerley. A finished cut with a crisp line-up.
  • Another Level Barbers, Anerley. A barber leans on the chair, smiling.
  • Another Level Barbers, Anerley. The barber talks the customer through the cut.
  • Another Level Barbers, Anerley. The barber checks the shape mid-cut.

Photography and film by Andrew Recchia for BarberOne.

Films

One shoot day. A film for the big screen and a cut for the phone.

Pall Mall Barbers, London. The same morning, cut two ways: wide for a website, vertical for the feed.

Pall Mall Barbers brand film: the finished cut, looking into camera. Pall Mall Barbers social cut: the finished cut in profile.

Films play on arpx.co.uk, Andrew's portfolio.

How it runs

Three months from phone snaps to a shop that looks the part.

  1. Month one

    The look, then the first shoot.

    We walk the shop with you and agree the look. First shoot day. New frames go up on your Maps profile, and the posts and reels start.

  2. Month two

    Built around what's happening.

    Second shoot, planned around what's happening in the shop. The new barber, the summer crop, the Saturday queue.

  3. Month three

    This season's shop, everywhere.

    Your feed, your Maps listing and your booking page all show the shop as it is now. From here it runs every month, without you chasing anyone.

BarberOne Pro

Get him through the door. Then keep him coming back.

Content makes the shop look the part to the lad who hasn't been in yet. Retention looks after him once he has. Pro puts both on the staff.

Content

£349/month

  • One shoot day a month in your shop
  • 2 posts a week, written and scheduled
  • Reels cut from the shoot
  • Google Maps photos refreshed
Book the first shoot

Pro

Content + Retention · ask for the bundle price

  • Everything in Content
  • Retention: a tap card that puts your shop in his Wallet. No app.
  • Rebooking nudges, and lost customers brought back
  • Reviews: 5-star review asks at the right moment
  • A report on your phone every Sunday
Ask about Pro See Retention

Picture Saturday morning.

A lad you've never met walks in and sits down.

He holds up his phone to show the barber what he wants.

It's a photo from your own feed.

The offer

Your shop, shot and posted. Every month.

£349/month

  • One shoot day a month in your shop, 40+ edited frames
  • 2 posts a week written and scheduled, reels cut from the shoot
  • Every photo and film is yours to keep and use anywhere

No contract. Month to month. Stop when you like.

Book the first shoot

Plain answers

The questions shop owners actually ask.

Do I need to do anything on the day?

Keep the shop open and keep cutting. We work around the chairs, not in front of them. Customers who would rather not be in shot are not in shot, and nobody gets asked to pose halfway through a fade.

Who owns the photos?

You do. Every frame and every reel from your shoot days belongs to your shop. Use them on anything you like, for as long as you like.

Can I use them on Booksy, Fresha or Treatwell?

Yes. Booksy, Fresha, Treatwell, Squire, your website, your Google profile, a print for the window. They are your photos, so they go wherever your customers look.

What if I already have a photographer?

Then you already know what one good shoot does for a shop. But one shoot is a folder on a laptop by next spring. BarberOne comes back every month and does the posting too, so the frames actually get seen.

How fast does the first shoot happen?

We book it on the first call. You pick the morning that suits the diary, and we turn up with the camera.

Book the first shoot

Let's get your shop looking how it cuts.

Tell us the shop. Andrew calls you himself to pick the morning.

  1. 01Find your shop below
  2. 02Andrew calls to pick the morning
  3. 03The camera turns up

No contract. No card needed to book.