BarberOne is a loyalty card that lives in your phone's wallet. This page explains what we do with your information, in plain English.
BarberOne is run by Launchpad HQ Limited, company no. 16149065, 167-169 Great Portland Street, London, England, W1W 5PF. If you have a question about anything here, email [email protected].
If you joined a loyalty card at a barbershop, that shop decides how your information is used. In data protection language, the shop is the "controller" and we are the "processor". We hold and handle the information on the shop's behalf, under a contract with them. We never use it for our own purposes.
If you are a shop owner using BarberOne, we are the controller of your own account details.
When you tap a shop's card and join:
Then, each time you come in and get a stamp:
We also record when your wallet pass is added to a phone. When you tap a link we sent you, we record the tap and the kind of phone it came from.
If you text the shop's number, we keep your message. If you buy something from the shop through us, we keep a record of the order.
If the shop runs Bring a mate, we keep your own link to share with a mate. If a mate's link brought you in, we note whose link it was.
We do not record where you are. The card can appear on your lock screen near the shop, but that happens on your own phone and nothing is sent back to us.
We do not sell your information. We do not share it with advertisers. We do not use it to train anything.
Your number was given to the shop when you signed up to their loyalty card, and any marketing we send on their behalf is about that same shop. That is allowed under the rules on electronic marketing.
What you get depends on the shop's plan.
On the free plan, we only text you when you need it:
You may also get an offer the shop pays to send.
On the £39 plan, you may also get a text when you earn a reward, a text when you move up a tier, and a text asking for a Google review. If you gave your email, you get a welcome email.
On the £69 and £149 plans, you may also get a welcome text and a reminder when you are due a cut. If you came once and have not been back, you may get a text about it. You may get a reminder before a reward runs out. We do not promise a reminder before every expiry. The date a reward ends is always on your card.
On the £149 plan, you may get a link to share with a mate, if the shop runs Bring a mate.
Every offer message carries the line "Reply PAUSE to stop offers". Reply PAUSE and the offers stop, straight away, from every shop that texts you from our number. Reply RESUME and they start again.
Messages that are not marketing carry on. Those are things like a reward you have earned, or a code to get back into your card. If you never want another message from us of any kind, tell the shop or email us.
You may also see our number's own STOP option, which our phone company adds and we cannot switch off. STOP blocks everything from that number, including reward reminders. START turns it back on.
When you text a shop, your message may be answered by the shop's assistant, or passed to the shop, and the shop answers it.
The assistant only answers simple questions, like opening hours, prices or your stamps. Anything about a booking, money or a complaint goes to the shop. On some plans, texts are not answered at all. If it is urgent, call the shop.
To write a reply, we send some of this to OpenAI. The full list is under "What OpenAI gets" below.
We are building a phone assistant that a shop can send its missed calls to. It is not switched on for any shop yet. If it is switched on for a shop you call, Twilio turns what you say into text, and OpenAI writes the reply. We keep a log of the call: your number, when you called, and how long it lasted. If you ask for a call back, we keep your last words so the shop knows why.
A shop can only ever see its own customers. If you have a card at two different barbershops, they are two separate records that know nothing about each other, even though they are both on the same system.
We use a small number of companies to make the thing work. Each one only gets what it needs, and none of them may use it for anything else.
What OpenAI gets:
We keep what OpenAI writes back in our own database. We do not keep what it reads off the price list photo.
Some of these companies are based outside the United Kingdom. Where information goes abroad, it is covered by the safeguards the law requires.
As long as you are a customer of the shop.
If you have not visited for eighteen months, we clean up your record. If you joined but never came in, we count from the day you joined. This runs automatically, every night.
The clean-up removes:
What stays:
Conversations are kept for 90 days. After that we delete the words of the texts you sent to the shop, and the conversation itself. We keep a count of how many texts there were and how each was handled. Replies sent to you are kept with our other sent-message records.
You can ask for a copy of what we hold about you, ask us to correct it, or ask us to delete it. You can object to being sent marketing at any time, and the PAUSE reply above is the quickest way to do it.
There is no button for these yet. Ask the shop, or email [email protected]. We do them by hand. We answer within one month.
When someone asks to be deleted, we clear the record like the clean-up above. We remove the name, number and email, and cancel the pass. The visits stay, with no name attached.
If you are not happy with how we have handled something, you can complain to the Information Commissioner's Office at ico.org.uk.
We use a few small cookies. They are needed for the card and the dashboard to work. None of them track you, and none are for advertising.
A shop owner's set-up answers are also kept on their own phone as they go.
If you pay for something through us, Stripe's payment form may set its own cookies. Stripe uses them to stop fraud.
We use no advertising cookies and no analytics that follow you around.
The card is meant for the person paying for the haircut. If you are bringing a child in, join with your own name and number rather than theirs.
If we change this page we will update the date at the top. If we change something that matters, the shop will tell you.